The Designer Behind ILEENgirl

Hello friendsI I hope you had a lovely weekend. I wanted to do something different this time and, instead of talking about the outfit I’m wearing, I wanted to introduce you to the designer behind it. I admire this woman so much for her talent, hard work, and determination.

Her name is Ashley Raicovich, and from the moment I met her, I got the best vibes. Do you know that feeling when you meet someone for the first time and it feels like you’ve known them your whole life? Ashley is a genuine and humble person with a creative mind full of ideas. I asked her some questions in an interview so you can get to know her too.

Interview with Ashley Raicovic:

  • Where are you from? 

I’m from Seoul, South Korea.

  • When did you decide to grab a paper and pencil and design something with your name on it?

I owned a retail shop in South Korea and worked with wholesalers to buy clothes for the shop. I would look at a piece and wish I could change a small detail or use a different fabric. I wanted to make my own decisions. Because I went to graphic design school, I had a background in creating. So, I decided to create my own label and have every piece be exactly how I want it to be.

  • How do you describe your designs?

I believe that women shouldn’t have to sacrifice comfort for style. I use the best fabrics to create sophisticated and minimalistic styles. My one-size-fits-all concept flatters any and every body type while creating a unique shape for each woman.

  • When did you open your first store?

I opened my first shop in South Korea in 2009. I moved to the United States in 2014 and opened ILEENgirl in Jupiter in 2015.

  • What’s your greatest accomplishment as a designer?

When I expanded my business from Asia to America, I realized that women from all lifestyles and backgrounds love my designs. It truly is a global brand.

  • What are you doing whenever you’re not managing your stores or creating?

I spend all of my spare time with my family – being a role model for my daughter and the best wife I can be!


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